Whether you are setting up a new website for your fashion business, or revamping an existing one, there are a few things you should consider. Among these are customizing your website, adding the human element, and ensuring that your site’s navigation is user-friendly.

Clean and Clear Web Design

Whether you want to sell online or offline, a clean and clear web design will make a huge difference on your products pages. Using images and text that are well-placed can make a huge difference to conversion rates and the success of your site.

Using clean, simple graphics, text and icons is an excellent way to achieve a clean, clear look. This includes white space, a minimalistic color palette and clean typography. A clean, clear site also makes it easier for users to find what they’re looking for.

Another way to create a clean and clear look is to use white backgrounds. This is especially important if your brand has a white look and feel. A white background helps to keep your content from blending in with the background. Using white can also help to highlight important information.

User-Friendly Navigation

Having a user-friendly navigation on a fashion website doesn’t have to be difficult. There are several simple things you can do to make it more user-friendly. Creating a navigation menu that includes all the categories, subcategories, and sub-subcategories is a good start.

You should also have a search box that works, and isn’t too hard to use. Having a search box in your menu allows visitors to search for products without having to leave the page. This is especially important if your site features external links.

Another helpful tip is using breadcrumbs to guide visitors deeper into your site. Breadcrumbs are especially useful for external links.

High-Quality Images

Getting the right image for your site can be a tricky decision. Luckily, you don’t need to shell out a bundle of cash to get high quality images. Here are a few sites that offer free and inexpensive stock images.

The Free Use Photos group on Flickr is a great place to look for images that you can use without a license. Currently, there are thousands of free images available. The group’s users have made it easy for anyone to download images and post them on their sites. Some restrictions exist, but this is a great resource for sourcing fashion and beauty pictures.

Another site to check out is Pexels, a site that features 10 new high quality images each day. They also have a large library of free images and are a great resource for finding royalty free images.

Product Pages

Whether you are selling fashion or clothing, your product pages are crucial to establishing your brand as an online retailer. The best product pages are functional, user-friendly, and include a range of information about the product.

These pages are designed to showcase your inventory, provide details about the product, and encourage customers to complete their purchase. Here are some tips to help you improve your product pages.

When displaying fashion products, it is important to have good pictures that show the details of the product. For example, if you are selling a t-shirt, include a shot of the fabric in the background. Alternatively, you could use motion graphics to show how the t-shirt is able to adapt to different movements.

Adding the human element

Adding the human touch to your web page will give you a competitive edge in a competitive market. A human centric site will allow you to showcase the best of the best without having to hire an army of sales representatives or customer service representatives. This is particularly important in the age of Amazon and Ebay.

As a result, e-commerce shoppers are looking for that one magical ingredient to make their online shopping experience a shopper’s delight. This is exemplified by the proliferation of the Amazon Kindle and Ebay’s new ad-free marketplace. The one-on-one connection is a must. A customer service representative must be able to answer questions quickly and in the context of the customer’s needs.

Customization

Several online and offline retailers have introduced customizable fashion. Some have even managed to make a splash in the field. These companies offer shoppers the ability to design their own outfits from a variety of online templates, or even upload their own wear.

A recent study by Deloitte found that consumers are willing to spend more for a personalized product. This was especially true for millennials, who are prepared to spend on personalized items a bit more than their elders. In fact, nearly half of 25-30 year olds would rather spend their money on a personalized item than one that isn’t.

However, many fashion brands assume that product personalization is too costly for their budget. In fact, it’s affordable and may be the best thing to do for your business. In order to reap the benefits, you need to incorporate it into your marketing strategy.